Prosperi-Key Partners with TrustPlus to Provide Nationwide Financial Coaching to ALICE | New



DANBURY, Connecticut., October 15, 2021 / PRNewswire-PRWeb / – ConfidenceMore is in partnership with Prosperous Key, a new, non-profit digital platform that helps working households live from paycheck to paycheck.

Prosperi-Key connects those eligible for income, including many essential workers, with support, services and discounts tailored to their needs. Too often, low-income households struggle to cope but are not eligible for federal and state safety net programs. Members of this ALICE® population–Limited assets, limited income, employed– provided a contribution to help develop Prosperi-Key.

“Our members are some of the smartest people I know when it comes to budgeting. They figured out how to get by, but it’s a struggle, and it adds stress every month,” said Kim morgan, CEO, Prosperity Digital Marketplace. “People with money turn to financial advisers and investment firms and they get advice all the time. We can now offer our members a TrustPlus financial coach who can tell them, “What are your dreams? Where do you want to go ? Do you want to be able to pay for your kids to go to college, do you hope to retire? ‘ Financial coaches can help you achieve these goals. “

“TrustPlus looks forward to working with Prosperi-Key members from across the country, and particularly in the West. Connecticut, Buffalo, New York, and Dayton, Ohio, where Prosperi-Key initially focuses ”, said Kate griffin, Chairman of TrustPlus. “We will provide Prosperi-Key members with personal financial coaching where and when they need it, helping them manage debt, build credit and save on the path to financial health. “

Morgan added: “Our goal is really to have every Prosperi-Key member work with a TrustPlus financial coach and know their future is secure.”

For more information on TrustPlus and Prosperi-Key and how to join us to support your community, contact [email protected]

A Prosperi-Key press kit, including a product demo, video interview clips and additional screenshots, is available here.


Prosperity Digital Marketplace is a wholly owned not-for-profit subsidiary of United Way of Western Connecticut. His work focuses on a population United Way identifies as ALICE®: Asset Limited, Income Constrained, Employed. A United Way report released in September 2020 found that more than one in three households have incomes above the federal poverty line but below the basic cost of living line. This LLC develops new technologies to reduce barriers for the population of ALICE to access social services and creatively engage businesses to support this population. A volunteer board of directors oversees the organization, a paid ALICE board of consumers advises, and a volunteer technology and security innovation and technology board.


United Way of Western Connecticut (UWWCT) improves the lives of hardworking and struggling households by mobilizing the resources of local communities to create lasting change. We help residents through North Fairfield County, South Litchfield County, and the Town of Stamford focusing on the essentials of a good life: education, financial stability and health. We are committed to ensuring that every child enters school ready to learn, that every family is financially stable, and that every community we serve is healthy and strong. By leveraging the collective power of the community, we focus on creating an environment where individuals and families are empowered and can achieve financial independence. For more information on Centraide Western Connecticut, please visit:


TrustPlus is a financial wellness benefit that helps workers get the most out of every hard-earned paycheck. A service of Neighborhood trust, our coaches empathize with personal finance, providing personalized, on-demand support and expert advice. Our unique approach combines a human connection with action-oriented tools and workplace products to ease the burden of workers’ daily money worries. In addition to serving as a benefit to employees, we are also offered as a human coaching feature of worker-oriented fintechs. Learn more about

Media contact

Deepa garg, Digital Prosperity Market, +1 8474521964, [email protected]

Kim morgan, Prosperity Digital Marketplace, [email protected]

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SOURCE Prosperity Digital Market


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