Interactive experience meets professional coaching: creators wanted in Iowa


Part science and technology experience, part TED Talk, part career coaching, this is perhaps the best way to describe the Pella, Iowa stage of Creators Wanted Tour Live, which ended last week. .

Pella was the third leg of the mobile experience expedition across the country, after Columbus, Ohio, and West Columbia, South Carolina. The goal of Creators Wanted, a brainchild of NAM and its workforce development and education partner, The Manufacturing Institute, is to inspire, educate and empower the next generation of manufacturers. It aims to help fill the more than 4 million expected open positions in the industry by 2030, a number predicted by Deloitte and MI.

A rewarding area: Manufacturing “is an area that has always rewarded technical skill, hard work and an innovative imagination that refuses to settle for business as usual,” said Iowa Governor Kim Reynolds, who spoke at the launch event for the tour, to the local high school audience. students, teachers and members of the media. “Too many young people just don’t know” the many opportunities in manufacturing, she said.

Lots to see and do: The events of the three-day shutdown included:

  • Speeches from Governor Reynolds, MI Executive Director Carolyn Lee, Vermeer Corporation President and CEO Jason Andringa (host of the Pella Tour stopover), Pella Corporation President and CEO Tim Yaggi and president of the Iowa Association of Business and Industry Mike Ralston;
  • Visits to mobile experiences, where participants were able to solve escape room-type challenges and puzzles related to manufacturing;
  • A panel with representatives from Vermeer Corporation and Pella Corporation who highlighted the exciting and well-paying jobs available in the manufacturing sector;
  • A softball / window force throw test in which participants throw balls at a window manufactured by Pella Corporation; and
  • Manufacturing demonstrations and other hands-on opportunities for local middle and high school students.

“Make our world a better place”: “You will see for yourself how manufacturers like Vermeer Corporation, Pella Corporation and thousands of others across the country are making our world a better place,” said Jay Timmons, President and CEO of NAM, at the first Pella event. “We’re here at Pella today because… we want you to be part of the manufacturing workforce. “

Impact: The tour leg reached over 500 students and generated around 25,000 email registrations.

Some of the pleasures: Photos and videos from the three days show some of the and fun activities offered:

A student from Pella Middle School tours the mobile experience of Vermeer Corporation.

A Pella student puts on a welding mask at the Vermeer Corporation welding station.

Pella-area high school students pose in front of the mobile experience with Timmons, Governor Reynolds, Lee and Ralston.

A Pella student tries the Pella softball throw.

The answers: Enthusiastic messages from tour sponsor Vermeer Corporation, reporters including Fox News broadcaster Connell McShane and trade associations such as the Iowa Association of Business and Industry filled the Twitterverse last week in response to the mobile experience. and its message.

The last word: Andringa underlined his company’s desire to hire new designers. He said, “Vermeer is proud to help generate and develop the next generation of workforce we need for manufacturing.


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