Edtech tools will improve teaching and learning: Rajeev Krishnan, vice president
Edtech companies must provide tools that improve the teaching and learning process, Rajeev Krishnan, vice president – India, Matific told Elets News Network (ENN). He added that Edtech platforms, with their ease of access, quality content and relatively inexpensive investments, will make people stick with online platforms.
How to deal with the mediocrity of digital infrastructure in online education?
In my opinion, not much needs to happen to deal with this: a) Integrated public-private partnership approach where e-learning solutions can be deployed through the telecommunications network b) Online learning providers online should strive to provide their content that works both online and offline c) Create quality regional content; students should not only have access to the device, but also to good content in vernacular languages ââd) Finally, include parents in this learning process, building capacity, especially for beginner learners.
Do you think there is resistance to change among educational institutions? How are electronics technology companies dealing with it?
Most educational institutions are comfortable with a traditional approach and are somewhat reluctant to change. We must keep in mind that change in the education sector is not easy and it is a very gradual process. It is therefore the responsibility of every EdTech company to demonstrate the real value and benefit of its offering – focusing on features that aim to enhance teaching and learning, the underlying pedagogy that complements the teaching, the ease of use of the program, and the safety and security of the technology. Finally, the price plays a role and therefore we have to make sure that the price of the products is affordable for the parents.
Most importantly, we need to educate the different stakeholders by asking them the right questions and providing them with the right answers. I will share the example of my own business – Matific or Math Labs with experiences, what should a school choose ?. It can be fun to play in math labs; however, if the goal is to teach math, then simulations are much more efficient than real physical objects. If you read books from the perspective of child development, it has been proven that compared to physical equivalents, computer representations are more manageable, expandable, and free from annoying features.
How do Edtech companies cope with multilingual crises?
Our children are more comfortable communicating in their mother tongue, even if they are studying in English-speaking schools. Personally, I don’t see any challenge here; Businesses need to tailor their solution and incorporate linguistic nuances for efficient delivery and user engagement.
In fact, the National Education Policy (NEP) 2020 document clearly advocates vernacular education during the primary school years. Thus, any digital resource must be in the vernacular. Edtech companies lose nothing because in India we have millions of people who speak vernacular. As a company, we make sure that Matific is localized according to language and program alignment in almost any country where we have users. For example, in India we are aligned with CBSE / ICSE / IB / IGCSE / State Board and translated to Hindi, Tamil and Marathi, with the option to add a new language.
How to highlight Edtech tools and technologies and make them user-friendly?
India is a huge market for Edtech products and services, especially the great importance we place on education at all levels. There is still lingering uncertainty around the opening of schools and colleges, and therefore there is a strong belief that online learning / digital content will become more integrated among consumers.
The new standard will be more of blended learning – Edtech platforms with its ease of access, quality content and relatively inexpensive investments will make people stick with online alternatives even after the pandemic is over. . Emphasis will also be placed on personalized adaptive learning, complementary learning and remedial learning.
One of the requests I heard from many educators was the need for interactive and engaging solutions for teachers to enable better learning outcomes for students. I believe this opens up a lot of possibilities for Edtech players.
There is a lack of uniform legislation on e-learning in India. How to streamline the process and bring fluidity?
Today, in our country, the way in which the different stakeholders (parents, schools, teachers, governments) decide on a particular product or solution is quite ad hoc. We need to have quality standards and an evaluation framework to decide on the different EdTech solutions. Governments, in consultation with all stakeholders, should roll out a comprehensive policy that sets out the fundamentals of e-learning, e-classrooms and quality frameworks for EdTech products.
The idea is that internet services are free. In such a case, how to change the mindset of educational institutions?
Nothing is ever free on the internet, somewhere you have to pay for it. The perception is that internet based services are monetized through advertising and data collection. Therefore, they should be provided free of charge. This mindset can be altered when the perception regarding certain parameters of the paid service is changed – quality and exclusivity, how essential that content is, how easily / not available it is, etc. Moreover, to use good content you also need proper training, which is not provided as part of free content. If a consumer sees merit in any of the above, they would be more than willing to pay for it.
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