Doula and Birth Coaching Services Market to Grow at a CAGR

NEWARK, Del, Sept. 09, 2022 (GLOBE NEWSWIRE) — According to the latest industry analysis from Future Market Insights, the doula and birth coaching market is set to see adequate growth. 6.2% CAGRand should go from US$13,480 million in 2022 at US$24,600 million by 2032.

On the front lines of the COVID-19 response, midwives and other frontline healthcare workers are going beyond the call of duty and risking their own lives to provide life-saving healthcare services. Additionally, the demand for birth doula and coaching services is supported by providing specific labor support techniques and strategies, supporting working women and their families, and enabling communication between mothers and caregivers. health professionals.

During the forecast period, the market for doulas and birth companionship is expected to witness growth. Doulas and childbirth coaching are likely to become increasingly popular as midwives and obstetricians continue to emphasize teamwork, leading to a steady increase in the percentage of births attended. by midwives.

As many women find that having a companion by their side throughout labor and birth brings them comfort and encouragement, caregivers called doulas have become more common, encouraging the market for doula and birth coaching.

Participants in doula and birth coaching programs also emphasize the use of touch, acupressure, breathing techniques, movement, and positional modifications as non-drug pain relievers. A doula will therefore support your ability to decide what to do with your own body and your unborn child.

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Women in Western countries, however, are no longer using the pill and are gradually turning to IUDs and implants due to the severe negative effects. As more and more people become aware of the alternative growth strategies, this industry will continue to grow till the end of 2020.

Key Takeaways from the Birth Doula and Coaching Services Market

  • The doula and birth coaching market is expected to have a CAGR of 6.2% during the forecast period.
  • The doula and birth coaching market is expected to have a valuation of US$24,600 million by 2032.
  • The market for doulas and birth coaching is valued at US$13,480 million in 2022.
  • The doula and birth attendant market is segmented on the basis of type, with labor and delivery segment expected to dominate during the forecast period.
  • The doulas and birth coaching market is segmented on the basis of service type, with the pregnancy coaching segment expected to dominate during the forecast period.
  • The North American market for doulas and birth coaching dominates the market with a prodigious share of 30.46% in 2022.
  • Europe holds a doula and birth coaching market share of 27.09% in 2022.

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Competitive analysis: companies focus on quality of service

Providers of doula and birth coaching services have much to gain from marketing strategies, and some professional organizations within the NHS have already recognized their importance.

My Baby Lady, The New Mummy Company,, Be Her Village Inc., Gold Coast Doulas, Louisiana Baby Company, Vermont Doula Company, Horizon NJ Health, June Motherhood are some of the key players in the doulas market and birth coaching. .


  • Birth Healing Group Coaching provides comparable services. All group coaching participants have access to a private Facebook group where they can continue to work together between calls. Additionally, for use between group calls, this program includes a workbook where you can complete the exercises.
  • June Motherhood offers one-on-one consultations with a range of knowledgeable experts, including birth and postpartum doulas, as well as live classes in small groups.

Key sectors

By type of doula:

  • Labor/Delivery Doula
  • Postpartum Doula
  • Antepartum Doula
  • Brother and Sister Doula
  • Others

By mode of service:

By type of service:

  • pregnancy coaching
  • Childbirth support
  • Postpartum support
  • Childbirth education course online
  • Others

By type of supervision:

  • group coaching
  • Private Coaching

Type of packaging:

  • In person package
  • Virtual package

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1. Summary

1.1. Global Market Outlook

1.2. Demand Side Trends

1.3. Supply-side trends

1.4. Analysis of the technology roadmap

1.5. Analysis and recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy

2.2. Market Definition / Scope / Limits

3. Market context

3.1. Market dynamics

3.1.1. Drivers

3.1.2. Constraints

3.1.3. Opportunity

3.1.4. Tendencies

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