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A dozen college football players have an expected NIL valuation of more than $1 million heading into this weekend’s 2022 season, according to college sports data company On3.

Using proprietary algorithms, On3 determined that Alabama quarterback Bryce Young led all college football players with a valuation of $3.2 million, followed by the Ohio State QB CJ Stroud ($2.5 million), USC QB Caleb Williams ($2.4 million), South Carolina QB Spencer Rattler ($2 million), wide receiver Ohio State Jaxon Smith-Njigba ($1.7 million), Alabama rusher Will Anderson ($1.6 million), Texas running back Bijan Robinson ($1.6 million ), Texas QB Quinn Ewers ($1.5 million), USC wide receiver Jordan Addison ($1.4 million), LSU wide receiver Kayshon Boutte ($1.4 million), Texas wide receiver Xavier Worthy ($1.2 million) and Georgia tight end Brock Bowers ($1.1 million).

On3’s algorithms also report that up to 50 players have a valuation of at least $500,000. As NIL enters its second school year, market platform Opendorse has predicted that, overall, about half of the projected $1.14 billion spent on athletes this year will go to soccer players. This is one of the reasons why Opendorse collaborated this week with US Bank to organize financial literacy sessions for players.

“[NIL]definitely changed my life going forward,” Stroud told Syracuse.com on Thursday. “And I think that’s a good start to be a businessman before I get to the NFL, if your way.”

Stroud, who drives a Mercedes-Benz G-Wagon, gave every Buckeyes player a $500 gift card this week so they can buy costumes ahead of Ohio State’s home game this weekend against Notre Dame. A third-party Columbus, Ohio collective, The Foundation, is tasked with raising more than $500,000 for Stroud, Smith Njigba and other Buckeyes.

“I feel bad for older players who haven’t had the opportunity to make money from it, like Braxton Miller, Cardale Jones, Justin [Fields]”, Stroud said in the Syracuse.com story. “They should have done a murder.”

Part of the reason for Young’s sky-high rating, according to On3, is his 207,000 Instagram followers. Other players with lucrative deals include Robinson of Texas, which has NIL contracts with Raising Cane’s restaurants, C4 Energy drinks and streaming platform DAZN. He also has a car rental partnership, allowing him to drive a Lamborghini.

“I know it could be a distraction,” Robinson said in the Syracuse.com story. “[But] if you don’t win, none of us can get those VOID deals.”

Overall, Alabama’s Young ranks fourth on On3’s NIL Top 100 Ratings list, after LeBron James’ son Bronny; high school basketball player Mikey Williams; and Texas hires Arch Manning.

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