Announcement of Positive Coaching Alliance and Coaching Corps


MOUNTAIN VIEW, Calif. And OAKLAND, Calif., December 02, 2021 (GLOBE NEWSWIRE) – Positive Coaching Alliance and Coaching Corps today announced its intention to merge these non-profit organizations to bring about significant changes in the youth sports space. The combined organization, which will retain the Positive Coaching Alliance (PCA) name, will lead the growing movement to change the culture of youth and high school sports so that every child, regardless of their social or economic status , have access to a caring coach. Following a unanimous vote of both boards of directors, both organizations expect the merger transaction to close in the first half of 2022.

Janet Carter, current CEO of Coaching Corps, will be the CEO of the Combined PCA. She said: “This merger will expand the reach and impact of the two organizations, creating a national force that ensures that every youngster can benefit from a positive youth sports experience with a coach who inspires them to become the best. of themselves, in play. and in life.

Youth sport is at a critical inflection point in our country. The ravages of the COVID-19 pandemic have led to an explosion in the number and severity of trauma suffered by young people across the United States, but especially for black and brown families whose communities have been particularly affected by the weight. losses from COVID. The merging of the resources, strengths and reputations of these organizations will enable PCA to provide schools and youth-serving organizations with the tools necessary to foster the social, emotional, academic and physical health of our next generation.

“A positive sport experience for young people can play a vital role in meeting the increasingly complex needs of our young people and in developing and preparing our future leaders,” adds Laura Hazlett, Chair of the CAP Board of Directors. “The work being done to support all young people in all communities through sport is more important than ever, and I look forward to harnessing the vast skills and expertise of the people at these two organizations to move this work forward. essential. “

The combined entity will leverage their collective programming talent and expertise to create the most robust youth sport development solution. This solution will meet the increasingly complex needs of young people across our country by changing the culture of youth sport so that it can help young people become the best versions of themselves, on and off the field. . With this increased strength, the new PCA will strive to significantly expand the national pool of high quality youth athletic coaches by training them to incorporate positive youth development and socio-emotional learning principles into their practices. training. The new organization will ensure that the nation’s largest youth sports organizations embrace a positive culture and facilitate a movement to change the youth sports culture in the United States into one that fosters high quality coaches and environments that support positive youth development and social emotions. learning. Finally, PCA will use the power of its brand and network to drive sports equity in low-income communities of color through direct work at the community level.

“Coaching Corps does important work with underserved youth. I am delighted that Positive Coaching Alliance, the organization I founded and dedicated over two decades to help build, and Coaching Corps are joining forces to become stronger and even better positioned to help young people flourish, ”added Jim Thompson, founder of PCA.

“For years Jim and I have talked about the shared aspirations of these organizations,” added Wally Haas, founder of Coaching Corps, who will be co-chair of the PCA merged with Hazlett. “I am delighted that we can now harness the collective strength, expertise and passion within these teams for the benefit of young people across the United States.”

About Positive Coaching Alliance
As a catalyst for a positive sports culture for young people, Positive Coaching Alliance provides research-based training and resources to coaches, parents, athletes and leaders to ensure a positive youth development experience for ALL children. , in every community across the United States, through sport. The PCA ensures that sports are ‘done right’ with research-based programming designed to have an impact on three levels in a sports organization or school for young people:

  • YOUNG PEOPLE experience improved life skills and character development.
  • COACHES become more positive and focus more on using sport to teach life lessons. YOUTH SPORTS ORGANIZATIONS AND SCHOOLS are seeing their cultures become more positive and everyone involved has more fun.

The PCA believes that all young people can benefit from a positive and inclusive sport culture that develops social and emotional skills, shapes character and prepares them for competition and for life. In more than two decades of work, PCA has grown from a small local nonprofit to a strong national organization that delivers programs in all 50 states, reaching thousands of organizations across the country and making an impact. positive on millions of young athletes every year. PCA has now partnered with approximately 3,500 schools and youth sports organizations nationwide to deliver over 20,000 live group workshops, reaching over 20 million young people. More information on PCA can be found at

About Coaching Corps
Since 2012, Coaching Corps has fueled a movement of trained coaches to give children of color in low-income communities the athletic mentors they want and deserve. By partnering with over 600 after-school programs across the country, Coaching Corps has provided more than 200,000 youth in communities of color the opportunity to participate in sport under the guidance of a caring and well-trained coach. Drawing on the latest research in youth development, Coaching Corps trains coaches to foster perseverance, optimism, self-regulation and empathy in children, providing coaches with the ongoing support they need to ensure that girls and boys in low-income communities learn skills that last a lifetime. . Based in Oakland, Calif., Coaching Corps is a 501 (c) (3) organization. You can find more information about Coaching Corps on

Media contact:
Michelle musburger
[email protected]


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